Hi, I am Jen Grubb...

For 20 years, I've used sport as my vehicle to coach, mentor, and empower female athletes- helping them grow as players, leaders, and people both on and off the field. My journey has spanned coaching at the club, D3 and D1 levels, directing camps, and mentoring athletes nationwide. In recent years, I've expanded into leadership consulting, working with teams, coaches, and athletes to strengthen their mindset and self-leadership skills.

As a former all-SEC four-year starter and two-year captain at the University of Tennessee, I understand the pressure athletes face and the mental skills needed to succeed. And now, as a mom of four navigating youth sports, I bring an additional unique and valuable layer of perspective, understanding and connection with the athletes I guide.

No matter the level, the biggest opponent an athlete will face is their own mind. And the greatest victories they have will happen within it.

My passion is helping female athletes grow in confidence, develop leadership skills and learn how to win in the place that matters most- their mind. I love helping athletes step into their next level in sport and in life.

My mission is to equip, empower and encourage players, coaches, and teams with the tools and principles necessary to grow in confidence, become incredible leaders and to know how to win from the inside-out.

LETS WORK TOGETHER!

Hi, I am Jen Grubb...

For 20 years, I've used sport as my vehicle to coach, mentor, and empower female athletes- helping them grow as players, leaders, and people both on and off the field. My journey has spanned coaching at the club, D3 and D1 levels, directing camps, and mentoring athletes nationwide. In recent years, I've expanded into leadership consulting, working with teams, coaches, and athletes to strengthen their mindset and self-leadership skills.

As a former all-SEC four-year starter and two-year captain at the University of Tennessee, and the coach of many high-performing athletes, I understand the pressures athletes face and the mental skills needed to succeed.
And, as a mom of four navigating youth sports, I bring an additional unique and valuable layer of perspective, understanding and connection with the athletes I guide.

No matter the level, the biggest opponent an athlete will face is their own mind. And the greatest victories they have will happen within it.

My passion is helping female athletes grow in confidence and self-belief, develop leadership skills and empowering perspectives, and build resilient mentalities that are able to transform every negative for their good.

My mission is to equip, empower and encourage players, coaches, and teams with the tools and principles necessary to grow in confidence, become incredible leaders and know how to win from the inside-out.

I Believe...

Winning isn't a number, result or achievement. Winning is a mentality. It's a way of living, seeing, believing and being that is determined to always find the gift, lesson and opportunity in every circumstance.

I believe that nothing happens to you, everything happens for you.

I believe every obstacle is an opportunity for your growth and development and your perspective will either be your prison or your passport in life.

I believe you can - and should - train your mind like you train your body... consistently and with time and intention.

I believe sport is a vehicle for life, and when we focus only on results, we miss the whole point.

I believe within every challenge is an opportunity... in every problem is possibility... and in every pain there is purpose.

I believe that Winning Begins Within.

My Mission

Encourage, Empower and Equip Female Athletes with the Tools and Strategies to become Confident, Self-Aware Leaders On the Field and Off... In Sport and In Life.

My mission is to use the vehicle of sport to build people and develop leaders. I equip and empower female athletes with the mindset and leadership tools and strategies they need to thrive under pressure, lead with confidence, and enjoy the journey of their sports careers. I believe in nurturing the whole athlete, focusing on mindset and leadership principles that extend far beyond the playing field.

Where to Start...

BOOK A CALL WITH JEN

DISCOVER WHICH IS THE BEST SERVICE FOR YOUR ATHLETE/TEAM

LET'S GET TO WORK!

Let's Connect!

Commonly Asked Questions

Is this training right for your athlete or team?

What age is mindset training for?

How do I know which program is right for my daughter?

Are there any prerequisites for enrolling in the program?

What can my daughter expect to gain from these programs?

Does my daughter get her own login for the programs?

Click Here to Learn More

Jen was just what my team needed.

"I had my college team work through one of Jen’s online courses together in our off-season and it was just what they needed. Having an outside voice giving them encouragement and helping equip them with the tools they need for leadership on and off the field helped my girls, as well as me and my staff. I recommend her speaking to your athletes and team. Worth every penny!"

Kristie / College Team Coach

Enhanced team leadership and strengthened culture.

"For the past two years, we’ve had Jen work with our team’s freshmen to give them strategies and tools needed to build self-leadership skills that would enable them to successfully navigate through their first fall in college.

She also worked separately with our team captains as well as our team's leadership council throughout both fall seasons to further strengthen our leadership within our team. With all 3 groups, both collectively and individually, we saw positive results with our players, leaders and relationally in our culture as well.

I recommend her to any coach looking to equip their freshmen for success, enhance their team's leadership and/or strengthen their teams culture."

Keri/College Coach

An amazing leader and mentor.

"Jen has had a tremendous impact on my mentality surrounding not only soccer, but also life. She helped me turn hard circumstances into huge opportunities that have propelled me as a soccer player and person. She has been an amazing leader and mentor for me that has impacted not just my play, but my own leadership on and off the field."

Erin / College Athlete